FEARLESS... WITH A MIX OF PASSION, DETERMINATION AND COMMITMENT TO WINNING
As a young person, Johanna appeals to the crucial 18-34 demographic. Her fan base is comprised of both young men and women who are passionate about racing. As a result, she is a perfect spokesperson for the retail, sports, consumer package goods, education, music and entertainment verticals. Her generation responds to and creates viral marketing and social media initiatives. Johanna sits front and center in the ability to help activate any social media program.
Her personal interests in education, music, skiing and family along with a strong commitment to giving back make her the well rounded young woman fans see each week.
Johanna is prepared to do what it takes to support her sponsor partners through multiple platforms such as television and radio advertising, trade shows, and appearances at key retail partner locations.
She already has valuable experience in television commercials, media interviews, at-track hospitality, autograph signings and photo shoots with an eye toward focusing on the importance of sales and marketing initiatives directly related to her partners investment in her as their representative.
JOHANNA IS A WINNER BOTH ON AND OFF THE TRACK, A FIERCE YOUNG COMPETITOR, A COMPASSION FOR THOSE LESS FORTUNATE MAKE HER THE PERFECT ROLE MODEL AND SPOKESPERSON.
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